What is UX Research?
UX or User Experience is everything that happens to your users when they interact with your service in any way (physically or remotely). It includes everything they see, everything they hear, everything they do, as well as their emotional reactions. UX research is about supplementing traditional user research methods such as surveys and focus groups with approaches that record and examine actual user behaviour in libraries, with a view to delivering more relevant and valuable spaces and services.
The aims of these UX research days are as follows:
- to explain and ensure understanding of key UX techniques
- to explore the application of UX techniques in both physical and digital library environments
- to share examples of UX research success and failure around the world
- to detail best practice techniques for mapping, sorting and analysing UX research data
- to examine how UX data can be translated into ideas for new products and services
Andy’s teaching style is highly practical, engaging and interactive. Attendees will:
- be encouraged to ask questions and debate the content throughout
- explore and learn techniques through a range of individual and team exercises
- learn more about their colleagues (and different perspectives) as they complete training tasks
- enjoy a level playing field as exercises are suited to both introverts and extroverts
- explore and discuss how users really perceive and use libraries
No prior knowledge is assumed or expected. Those attending with some experience of UX methods are certain to learn new techniques and approaches. The size of the group will have to be limited to a maximum of 15-20 attendees – any more than that and training becomes less effective as attendees do not receive as much individual attention and are usually less willing to share and ask questions in a large group.